Category: Marketing

Don’t waste my time (please)

Yesterday while walking through London I was offered a flyer. A few blocks later, another flyer. Then someone tried to stop me to get me to give money…

Interface gives copies to their top 100 employees

InterfaceFLOR, a leading company in business and sustainability has recently ordered 100 copies of the book “The Sustainable MBA: The Manager’s Guide to Green Business” which they will…

Part 2: Marketing and Sustainability

Last night the first event of “The Sustainable MBA Series” at London Business School focused on Careers in Sustainability went very well! Now onto the second event in…

When someone does the marketing for you…

February 22nd until the 7th of March is the Fairtrade Fortnight. It is two weeks to celebrate and support fairtrade products. Look for this label on the products…

The good thing about standards…

Have you seen that US show Ace of Cakes? It is all about a crazy group of people that make absolutely incredible cakes in Baltimore. During one episode…

Nutritional labels on…everything

I went past a Timberland store yesterday. I don’t usually go into Timberland stores but I decided to go in to see if I could take a look…

Fish anyone?

Fish anyone? Yes please, but only if it is not destroying the environments. But how can you tell? 1. Fish and Chips? The Environmental Defense Fund offers a…

Sustainable Paper

The Sustainable MBA: The Manager’s Guide to Green Business is printed on FSC paper. On the back cover and on the inside of the book you will see…

A sustainable menu

On Saturday I was introduced to the Duke of Cambridge, a fantastic pub in Islington, London. There are thousands of pubs in London but this one is different….

Things aren’t always as they seem…

During the first few days of my trip to Melbourne I had the chance to stay right in the CBD (Central Business District). One lunch hour I wondered…

If Birds Can Do It…

I spent the whole month of December in beautiful Melbourne Australia. While there I have collected all sorts of bits and pieces about sustainability on the big island…