Yesterday I was speaking with a group about sustainability. They said that they were very sceptical and went on to tell me one reason why. No matter what I told them they kept going back to that one specific example, one instance from one company that showed them that all of sustainability was a waste of time.
When it comes to sustainability, things don’t always turn out well. There are initiatives that work and others that don’t. But just because one egg in the dozen is rotten it doesn’t mean that the other eggs are. You have to take the time to open them to know if they are or not and if you just throw the whole bunch away because of one bad egg, you are missing opportunities….to make a pretty good omelette!
