Posts Tagged ‘business’

The law of common sense

Monday, January 30th, 2012

There are some great laws around the world. China has a state ban on films or TV programmes depicting time travel because they “treat serious history in a frivolous way”. It is illegal to wear armour in parliament in Britain and all males over the age of 14 must carry out two hours a day of longbow practice. In Australia children may not purchase cigarettes but they can smoke them. It is also illegal to wear hot pink pants after midday Sunday. In the US it is illegal to wear a fake moustache that causes laughter in church, boogers may not be flicked into the wind and (luckily) it is illegal for a driver to be blindfolded while operating a vehicle.

Apparently there is a law in Texas that says when two trains meet each other at a railroad crossing, each shall come to a full stop, and neither shall proceed until the other has gone. Not sure how that law is enforced, practically speaking. Same goes for the new law that Bolivia has recently passed granting the planet legal rights, a Bill of Rights for Mother Earth that grants nature the same rights and liberties as human beings and treats resources as blessings. It is a great idea, a great story, but isn’t it already governments role to do this, with or without a law? How exactly are they going to do that?

The most powerful law of our times is Murphy’s law, that anything that can go wrong will go wrong, and for that reason we need laws to protect everything. That is the challenge because even with rules people often do the minimum. New York had a law that said that new office buildings had to put in parks around new developments. Builders proceeded to just put in a concrete area next to the building until individuals within City Hall reworked and reworked the law specifying EXACTLY what they meant by park (i.e. it has to have grass, trees and a certain number of park benches).

Whatever happened to the law of common sense? That if we destroy the world around us we won’t have a world to live in.

Finding the Balance

Wednesday, January 25th, 2012

Yesterday I was riding my bike in the park and I saw these two women out walking in their full walking gear. They were both holding very large takeout mugs from Starbucks which they were sipping as they walked. As I kept passing them (they were walking counterclockwise around a loop meant for bikes which was mildy annoying) they had me thinking about balance. Is that balance, when you are drinking back the fat and sugar exactly at the same moment you are walking around to burn the fat off. Does this result in equilibrium? Not getting skinnier but then not getting fatter either?

I spent a lot of time thinking about this (I was riding for a while) but this is also something I think about often when it comes to businesses involved in sustainability. There are a lot of businesses that are doing some great things when it comes to sustainability and those initiatives are well known and much talked about. On the other side when you are in the store or actually experiencing the brand you see a lot of things that are pretty unsustainable. A product packaged in a plant based, minimal packaging but the product inside is full of harmful chemicals. A supermarket with a strong sustainability strategy around sourcing but when you enter the store you are hit by a wall of excessive plastic packaging.

Does one thing cancel the other out and create balance? Not moving forwards but not moving backwards either? Perhaps this is how it starts and then the coffee cups will get smaller, the walks with get longer and we will really see some changes.

Expectations and Assumptions

Thursday, April 15th, 2010

When we go to see a big Hollywood movie, we expect the special effects to be spectacular. When we go to a fancy restaurant, we expect the service to be impeccable. When we buy a bicycle we expect it to have wheels (two hopefully).

When we see a company selling a product in the store, we expect that that company is producing that product in a safe and legal way. If not, they wouldn’t be able to sell it, right?

But is that really the case? Do we know for sure? How can we know? We assume a lot of things when it comes to the products that we buy and use on a daily basis relating to their labour, environmental, health standards. But is this really the case?

Expectations and assumptions are dangerous words for companies that don’t have their back office in order when it comes to sustainability. Several companies seem to rely on the fact that their customers assume that they are doing certain good things relating to the environment and society. What will happen when customers realize that this is not the case?