February 22nd until the 7th of March is the Fairtrade Fortnight. It is two weeks to celebrate and support fairtrade products. Look for this label on the products you buy.

Fairtrade, according to the Fairtrade Labelling Network is about “better prices, decent working conditions, local sustainability and fair terms of trade for farmers and workers in the developing world. By requiring companies to pay sustainable prices, fair trade addresses the injustices of conventional trade which traditionally discriminates against the poorest and weakest producers”.

This illustrates something I put into the book about the benefits for a company for going fairtrade. For the next two weeks, without you having to do any efforts in marketing and advertising, individuals who care and who are participating in the fortnight as well as media looking for stories will migrate towards your fairtrade products. This is one of the ways these kinds of schemes are beneficial to society, to the farmers, to consumers and to business.

For more information visit www.fairtrade.net which will link you to the national fairtrade organizations in your country.