This book is aimed at managers, both experienced and new, who are interested or curious to know more about the field of business and sustainability and how they can apply these ideas to their jobs, regardless of what they do or where in the world they do it. Because it provides an introduction and overview of these issues, it will be of interest if you fall into one, or more of the following groups:

❑ I am in a management position and need to better understand what sustainability is but don’t have the time to spend hours researching. I understand that I can make an impact through my work and my decisions, but am not sure how to.

❑ I am an entrepreneur and am interested in starting my own business and want to incorporate some sort of sustainability elements into it, either as part of my core offering or as part of the way I do business. I understand that sustainability provides a range of exciting new opportunities that I want to understand and explore.

❑ I am a CEO or board member and want to learn more about how I can move my business to be more sustainable. I understand that this is becoming the new business reality and that business success and sustainability are linked. I understand that in order to really move forward in this area, CEO leadership is required.

❑ I run or work for a small business and am overwhelmed by the amount of information out there on sustainability. I want to do something but am not sure what to do and where to start. I understand that I can tap into sustainability opportunities even with my limited budget and time and that these tools can help strengthen my overall business.

❑ I am an employee where my day – to – day job doesn’t currently have anything to do with sustainability, but I think it could, and I want to know how I can incorporate it into my job. Regardless, I understand that sustainability tools and strategies will increasingly become part of everyone’ s day – to – day job and I want to understand what it is all about.

❑ I work in sustainability but mostly spend my time in one area and am not as familiar with everything else happening in this vast and growing fi eld. My job rarely involves stepping back and thinking about the big picture.

❑ I am a teacher or a trainer and want to incorporate sustainability messages into my teaching lessons. I understand that if the new generation of employees and managers are aware of these issues, this could have a huge impact.

❑ I am a student and want to know more about this issue. I hope someday to be working for a company that takes sustainability seriously. I am passionate about these issues and want to make sure I direct that passion into an area where I can really make an impact.

❑ I am in career services and am looking for a resource to help me be able to advice students on sustainability career options.

❑ I am a consumer and want to make the right choices on a day – to – day basis. I understand that the products I buy help to support either good business practices or bad ones. I find it diffi cult to sort through quickly and easily and would like some help.

❑ I just want to know more about sustainability, but am overwhelmed by all the information out there and not sure where to begin.