In Harbin, the tenth largest city in China, there are two parks that breed Siberian Tigers. Visitors to the park can purchase a variety of animals from a Chinese Duck ($5) to a whole cow ($330). But these aren’t to bring home. Once purchased tourists can watch their animals being fed to the tigers while snapping pictures (disturbing but true). This seems like a good win win situation to me, tourists pay to go into the park which helps support the parks operations, and then those same tourists pay to feed the cats!
To me this is a bit like plastic bags in stores. By not providing plastic bags for free, stores are now making a profit by selling something that had always been seen as their responsibility to provide. There are many studies around sustainability and what consumers are and are not willing to pay extra for. Generally people say they aren’t willing to pay more, but then they do. If a Siberian Tiger Park can get customers to pay to feed the cats, what else are we willing to spend out money on, in particular in sustainability, if marketed in the right way?