I went past a Timberland store yesterday. I don’t usually go into Timberland stores but I decided to go in to see if I could take a look at their packaging.

In the same way as the food you buy at the supermarket has a nutritional label that outlines the nutritional value of the product you are buying, Timberland has used a similar idea for its products. Shoes boxes have a label that shows what went into making the shoes that you are buying, everything from use of renewable energy to how many chemicals were used. It is a good start to a great idea that I hope to see spread to a whole range of products we buy on a daily basis.

Unfortunately I didn’t find one label or box anywhere in the showroom. Guess I will have to go back and try on a pair of shoes! For more info on Timberland’s labels visitwww.timberland.com